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Dryrobe is a globally recognized brand offering high-performance change robes and outerwear for outdoor enthusiasts and athletes. The objective of this project was to build a feature-rich, branded e-commerce platform that delivers an immersive customer experience, increases conversion rates, and supports international scalability. The site needed to reflect the brand’s lifestyle while remaining fast, responsive, and conversion-focused.
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As the lead e-commerce web developer and UX strategist, I played a central role in the development and optimization of Dryrobe’s website. My focus was on blending strong brand storytelling with intuitive design and high-performing functionality.
Built a dynamic Shopify-based storefront tailored to outdoor lifestyle branding and global product sales.
Developed a responsive mobile layout that prioritizes speed and usability across all devices.
Integrated third-party tools like Klaviyo for email marketing, Trustpilot for reviews, and Shopify Markets for multi-currency support.
Implemented page speed improvements and structured data for better indexing and organic reach.
The final outcome was a high-impact, visually-driven e-commerce website that reinforces the Dryrobe brand’s premium positioning and supports its global customer base. The platform is optimized for mobile, SEO-friendly, fast-loading, and packed with the features needed to convert visitors into loyal customers. The result is a digital flagship that supports growth in both brand engagement and direct sales.
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