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Effeclean is a Canadian brand committed to safe, sustainable, and high-performance cleaning products. I was hired to design and develop their official website to reflect their core values—clean living, environmental responsibility, and trust.
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As the lead developer and designer, I was responsible for bringing Effeclean’s brand vision to life through a clean, functional, and eco-conscious website. My focus was on creating a seamless user experience, showcasing product benefits clearly, and building a structure that supports both content and future scalability.
I built a modern, responsive WordPress website using Elementor Pro. The design emphasizes a clean and trustworthy aesthetic that aligns with the brand’s eco-conscious mission.
Each product features a detailed layout with icons, ingredient safety, usage instructions, Health Canada certifications (DIN), and clear benefits.
Developed a centralized page to host downloadable SDS (Safety Data Sheets) for all products in a user-friendly format.
Optimized for fast loading times, mobile responsiveness, and ADA accessibility standards.
The primary goal was to design a user-friendly, modern website that reflects Effeclean’s commitment to eco-friendly cleaning solutions. One of the main challenges was presenting detailed product information in an engaging and organized way while ensuring the site remained lightweight, fast, and easy to navigate across all devices.
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